Shira White is president of The SPWI Group, a leading Innovation Management and New Product Development Consulting Firm. Clients include a diversity of companies across a broad range of industries. Shira has deep and varied experience in creative direction, strategic planning, business development, qualitative research, trend analysis and future studies.

Prior to founding SPWI, Shira held creative and development positions at top international agencies such as Ogilvy & Mather Partners, Saatchi, and Grey Advertising, in addition to serving as New Products Consultant for BrainReserve.

Shira received an MBA from NYU Stern Graduate School of Business and a Fine Arts degree from the School of Visual Arts. She is a noted speaker and writer on the subjects of product, service and business development as well as creativity in business.

Shira is an accomplished painter, with work in both corporate and private collections throughout the US. She is the founder of Hope Harvest, a not-for-profit organization distributing food surplus to those in need.