Introduction:
Sizzling Spaces
Making Innovation
Happen
1.
Spark Soup
Where Innovation Begins
2.
Bubbling
New Approaches to Idea
Development
3.
Bargaining with the Future
The
Valuation Struggle
4.
Going Live
Bringing New Ideas to
Life
5.
Integrated Circuitry
Mechanisms of Innovation Action
6.
Rocket
Design
Innovating the Organization
7.
Making an
Apple Pie
Beyond the Organization |
In New Ideas About New Ideas, Shira White offers
a fresh, lively, and inspiring perspective on innovation. What makes some people
and organizations more creative than others? How do they channel their creative
impulses into productive projects? How do they sustain their creative edge when
resources are scarce?
Drawing from hundreds of interviews with the world’s most creative people (from
innovative leaders at companies such as Palm, Corning, AOL, and Progressive
Insurance to genius architect Frank Gehry, technology oracle Nathan Myrhvold,
performance artist Laurie Anderson, and biotech visionary Henri Termeer, as well
as her own extensive experience as an innovation management consultant and
artist, White offers many surprising insights. |
