• Creativity is not a discrete event. Go beyond brainstorming. • Innovative thinking and can embrace all processes and aspects of organization, work and life. • Find the perfect questions. • Life is an experiment - so everything is a model. Make it easy for employees to experiment -remove bureaucracy, pledge resources, lower knowledge & experience barriers. • Naivete is an asset. Knowing too much can be a handicap. • Be a creative leader. Get excited by new ideas. Get everyone else excited, too. • Invite conflict • Organize around talent rather than corporate divisions. • Build innovation networks. Bring together people who don’t typically interact. This is where innovations are born.